Blah...valentines day

Valentines day is lame.. Marketing scam obviously. I do run into some genuine happiness on major corporate holidays like today though. My girlfriend loves the glam of red painted v-day cards and painted flowers, and i have to admit that when shes happy... I'm happy! Since this is a sociology class, i think i will point out some ideology relating to critical theory. False needs = consumerism and euphoria in unhappiness. Marketing strategies like valentines day is way old and needs to be buried in the same place multinational companies that are creating these false needs should be. I don't know.. just me  :)